Traffic Volume
1) Google AdWords (#1 by leaps and bounds)
2) Yahoo Search Marketing
3) MSN adCenter
Quality of Click (Based on conversion data)
1) MSN adCenter
2) Google AdWords
3) Yahoo Search Marketing
Ease of Use
1) MSN adCenter
2) Yahoo Search Marketing
3) Google AdWords (They change all the time, and require constant care to manage accounts. Learning curve is very high for new users.)
Lowest Cost per Conversion (Lowest is better)
1) MSN
2) Google
3) Yahoo
Technical Support
1) MSN (The support staff getting better every day. At first they were had to look stuff up all the time)
2) Google
3) Yahoo
Has the Options for Your Needs
1) Google AdWords
2) Yahoo
3) MSN
versatile
1) AdWords
2) Yahoo
3) MSN
Overall
1) AdWords
2) MSN
3) Yahoo
Best Thing About Each Service
AdWords - Level of sophistication. Smartest and most relevant advertiser can win — not just the person with the biggest pocket book.
MSN - Very easy. Recommended for beginners.
Yahoo – If you don’t have a lot of time to manage accounts, you can pretty much place your bid and leave it alone if you got deep pockets. You’ll be able to get number one with bid price alone. Don’t have to worry too much about CTR so you can qualify your visitors more with adText.
Worst Thing About Each Service
AdWords – Unexpected changes to a ‘computer algorithm’ can change the game fast.
MSN – Interface not for those with large accounts.
Yahoo – Human reviews are often inconsistent. Their policy seems to be interpreted differently by each reviewer.
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Traffic Volume
1) Google AdWords (#1 by leaps and bounds)
2) Yahoo Search Marketing
3) MSN adCenter
Quality of Click (Based on conversion data)
1) MSN adCenter
2) Google AdWords
3) Yahoo Search Marketing
Ease of Use
1) Yahoo
2) Google
3) MSN
Lowest Cost per Conversion (Lowest is better)
1) MSN
2) Yahoo/Google a tie
Technical Support
1) Yahoo
2) MSN/Google tie
Has the Options for Your Needs
1) Yahoo/Google tie
2) MSN
versatile
1) Yahoo
2) Google
3) MSN
Overall
1) MSN
2) Yahoo/Google tie
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I’ll put in my 2 cents, no make that $10.00.
Traffic Volume
1) Google
2) Yahoo
3) MSN
Quality of Click (Based on conversion data)
1) MSN
2) Yahoo
3) Google
Ease of Use
1) Google
2) Yahoo
3) MSN
Lowest Cost per Conversion (Lowest is better)
1) MSN
2) Yahoo
3) Google (By a long shot)
Technical Support
1) Yahoo
2) MSN
3) Google (A definite no show in this category)
Has the Options for Your Needs
1) Google
2) Yahoo
3) MSN
versatile
1) Google
2) Yahoo
3) MSN
To summarize:
1) Google has the trafic
2) Yahoo has the conversions
3) MSN has the customer support
Give me MSN/Yahoo platter over Googles Drive By Users
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This is a good topic, but are you kidding about the Ease of Use for MSN? It’s horrible, very difficult to use.
My Answers (pretty similar to OP’s):
Traffic Volume
1) Google AdWords
2) Yahoo Search Marketing
3) MSN adCenter
Quality of Click (Based on conversion data)
1) MSN adCenter
2) Google AdWords
3) Yahoo Search Marketing
Ease of Use
1) Google AdWords
2) Yahoo Search Marketing
3) MSN adCenter
Lowest Cost per Conversion (Lowest is better)
1) MSN
2) Google
3) Yahoo
Technical Support
1) Google
2) Yahoo
3) MSN
Has the Options for Your Needs
1) Google AdWords
2) Yahoo
3) MSN
versatile
1) AdWords
2) Yahoo
3) MSN
Overall
1) MSN
2) AdWords
3) Yahoo
Best Thing About Each Service
AdWords - Versatile. Many options. Good reports. Easy to use.
MSN - No affiliates! Therefore, lowest cost per action.
Yahoo – Gets you valuable yahoo.com traffic.
Worst Thing About Each Service
AdWords – Some bad affiliates, although they look good compared to Yahoo.
MSN – Bad interface. Hard to manage and control.
Yahoo – Huge number of low quality affiliates and getting worse all the time. Yahoo.com makes up only 20% of clicks. Many too many parked domains make up about half of clicks. Also, can’t run more than one creative per word.
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| OK, here goes…Rafi
Traffic Volume
1) Google AdWords
2) Yahoo Search Marketing
3) MSN adCenter
Quality of Click (Based on conversion data)
1) MSN adCenter
2) Google
3) Yahoo
(but all fairly close)
Ease of Use
1) Google
2) Yahoo Search Marketing
3) MSN
Lowest Cost per Conversion (Lowest is better)
1) MSN
2) Yahoo
3) Google (due to highest prices)
Technical Support
1) MSN
2) Yahoo
3) Google (more people please, less automated emails)
Has the Options for Your Needs
1) Google AdWords
2) MSN
3) Yahoo
versatile
1) MSN
2) Google
3) Yahoo
Overall
1) MSN
2) Yahoo
3) Google
I put google at the bottom for overall, due to factors not weighed in on here… such as reliability, stability, and consistancy. Plus, click fraud… Google scores lowest for that one too.
God bless PPC.
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Traffic Volume
1) Google AdWords
2) Yahoo Search Marketing
3) MSN adCenter
Quality of Click (Based on conversion data)
1) MSN adCenter
2) Google AdWords
3) Yahoo Search Marketing
Ease of Use
1) Google
2) MSN
3) Yahoo
Lowest Cost per Conversion (Lowest is better)
1) MSN
2) Google
3) Yahoo
Technical Support
1) Yahoo
2) MSN
3) Google
Has the Options for Your Needs
1) Google
2) MSN
3) Yahoo
versatile
1) Google
2) MSN
3) Yahoo
Overall
1) Google
2) MSN
3) Yahoo
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I used to be pro-Google all the way, until QS happened, now they’re at the bottom of the pile…
Traffic Volume
1) MSN adCenter
2) Yahoo Search Marketing
3) Google (until July 12, hands down #1)
Quality of Click (Based on conversion data)
1) MSN adCenter
2) Google (used to be #1 but now they don’t want my money…even so, still better than Yahoo)
3) Yahoo
Ease of Use
1) Google
2,3 tie) Yahoo Search Marketing & MSN
Lowest Cost per Conversion (Lowest is better)
1) MSN
2) Google
3) Yahoo
Technical Support
1) MSN
2) Yahoo
3) Google
Has the Options for Your Needs
1) Google AdWords
2) MSN
3) Yahoo
Versatile
1) Google
2) MSN
3) Yahoo
Overall
1) MSN
2) Yahoo
3) Google (would be #1, but now I’m bitter)
Best Thing About Each Service
AdWords - Exceptional interface and tools. Easy to get new campaigns running. High CTRs and conversions before clicks became $10.
MSN - LOVE the low prices and conversion is good. Also, seems like a low occurence of fake clicks. Wish they had more traffic, or I’d skip Yahoo altogether. Lastly, they actually called me about a customer service problem and fixed it quick.
Yahoo – Love the no-guessing about where I’ll rank in the listings. They too called to rectify a customer service thing and also fixed it quick.
Worst Thing About Each Service
AdWords – They decided to eschew my sites despite great CTRs and conversions. I’m soooo mad about this, can you tell?
MSN – Slowest interface around and logs you out too quickly.
Yahoo – Their clicks are overpriced and often from bogus sources. Hate that there’s no geo-targeting so many wasted clicks due to that alone. Also, their review process can be terrible, but at least they’re generous with refunds when they screw up.
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Traffic Volume
1) Google AdWords
2) Yahoo Search Marketing
3) MSN adCenter
Quality of Click (Based on conversion data)
1) MSN adCenter
2) Google AdWords
3) Yahoo Search Marketing
Ease of Use
1) Yahoo
2) Google
3) MSN
Lowest Cost per Conversion (Lowest is better)
1) MSN
2) Google
3) Yahoo
Technical Support
1) Yahoo
2) MSN
3) Google
Has the Options for Your Needs
1) Google
2) MSN
3) Yahoo
versatile
1) Google
2) MSN
3) Yahoo
Overall
1) Google
2) Yahoo
3) MSN
The MSN interface is just too buggy, but it’s getting better everyday. I think they’re going to give Google and Yahoo a run for their money. Once they get a better volume of traffic (and the key here is good traffic) they’ll really be a viable option.
I think with Panama, Yahoo will really step back into the game, now if they can just get rid of some of their crummy partners, we’ll all be happy.
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